Family Mental Wealth (2020)

We collaborated with UK mental health charity, Family Mental Wealth, to support the development of an online child mental health training for parents and carers. We produced research looking into key factors affecting training engagement, focusing specifically on blue-collar fathers.

Piette, A. E., Attoe, C., Humphreys, R., Cross, S., & Kowalski, C. (2018)

The second piece of research involved reaching out to subject-matter experts and reviewing previous campaigns in the area and their best practice. The findings provided evidence for a targeted marketing strategy aiming to reach over 8 million blue-collar fathers in the UK.


  • Literature review
  • Report on factors affecting training engagement
  • Review of previous campaigns.